Chapter Lead - Campaign Management

Coordinates a team of CRM Campaign Managers: activity load, prioritization of campaigns that span PI and SME segment, human assisted channels and digital channels.

Manages the CRM Campaign Master Plan and the budgeting activities following its realization and gaps.

Monitor results, campaign budgets and campaign KPI's with periodical reporting to the stakeholders involved and Board Members.

Drives the changes in the CRM campaigning technological stack (new campaign platforms) by assisting developing teams with business input and UAT.

Monitors migration of campaigns in the new tool, actively participating in trainings, monitor team adoption of new platform.

Actively participate in Group CRM campaign activities with the aim to identify business opportunities and best practices from other markets.

The skills set that makes you successful in this role:

You have exceptional organizational and communication skills very important in handling high demand coming from local and RBI Group stakeholders.

You have ability to focus and prioritize under pressure. You are always looking to bring value and scan the new technological stack to identify the use cases valuable for the Organization. You build a backlog that is bringing the highest value to the Organization.

You want to have impact in results and look for ways to adopt new technologies and methodologies that are presented to you in the Global RBI CRM Community. You are a change factor in your team: bring new campaigns, testing, exploit various local and group solutions to increase CRM contribution in Raiffeisen results.

You are an analytical person and back up your ideas with analysis and translate your proposals with clear impact in KPIs.

You understand campaign systems, campaign processes and you are able to redesign and ask for optimisations.

You are a leader and a team player. You guide the team members and help them to evolve from executing simple campaigns towards complex ones.

To perform you need experience in project management, people management, campaign management (preferably CRM/ Base Management campaigns) office suite medium-advanced level, active use of AI tools.

You previously have worked with at least one campaigning system. A big advantage will be knowledge of SQL , SAS Enterprise Guide, Python, any data analysis tool.