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Senior Marketing Data Analyst - Evolve Today
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Senior Marketing Data Analyst

Published 02.04.2025 | Expires 17.05.2025

Job description

Join us in collaboration with our business partner, a globally respected omnichannel company celebrated for excellence and innovation! We are on the lookout for a passionate and experienced Senior Marketing Data Analyst to become a key player in launching their new IT Software Hub in Bucharest, bringing data-driven decision-making to the next level.

In this role, you will empower the marketing and product teams
to make smarter, data-backed decisions. You will play a key role in unlocking insights from customer and onsite data, driving personalization, campaign optimization, and seamless customer journeys across channels. Your work will have a direct impact on shaping how millions of users interact with the main products.

Main responsibilities

  • Analyze customer and onsite data using SQL and Python to optimize marketing
    campaigns and operational decisions.
  • Design, expand, and optimize Data Science use cases such as next best offer, A/B
    testing strategies, and customer journey analytics.
  • Develop and deliver self-service BI solutions tailored to webshop analytics and
    customer segmentation.
  • Collaborate with cross-functional teams to bridge business questions with data-driven
    answers.
  • Ensure scalable, reliable, and interpretable models using best practices and modern tools.

 

Your profile

  • At least 5+ years of working experience as a Data Analyst or similar roles.
  • Proven experience in building forecasting models using machine learning and
    statistical methods.
  • Experience with data visualization tools such as TableauPower BI, or similar.
  • Hands-on with machine learning frameworks (e.g., TensorFlow, PyTorch, Scikit-
    learn)
  • Solid programming skills in Python and SQL (experience with BigQuery or Redshift is a plus)
  • Proficiency in applying and programming statistical methods with Python
  • Familiarity with virtualization (e.g., Docker).
  • Practical experience with A/B testing frameworks and experimentation design.
  • Strong background in online marketing data analysis and onsite tracking (e.g., Google AnalyticsGA4).
  • Understanding of digital optimization strategies and conversion metrics.
  • Experience working with GA4 raw data and web analytics.
  • Agile mindset with a hands-on and solution-oriented attitude.
  • Passion for working with people and communicating data insights effectively.
  • Curiosity for new technologies and eagerness to experiment.
  • Confident communication skills in English.
Evolve Today

Evolve Today

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Job criteria

Employee Senior level (> 5 years)
Type of job Full-time
Cities Hybrid (Bucuresti)
Foreign languages English