Job Overview:
We seek a dynamic and creative Social Media Specialist to manage our Facebook and Instagram platforms. The ideal candidate will have a strong understanding of these social media channels, a knack for content creation, and a passion for engaging with online communities. You will play a key role in driving our brand's online presence, increasing engagement, and enhancing our digital marketing efforts.
Key Responsibilities:
Content Creation: Develop, curate, and schedule engaging content for Facebook and Instagram, including posts, stories, reels, and videos.
Community Management: Monitor and respond to comments, messages, and mentions on time to foster a positive community and add value to the user’s experience.
Strategy Development: Collaborate with the marketing team to create and implement social media strategies that align with business goals.
Analytics and Reporting: Track and analyze key performance indicators (KPIs) to measure the success of social media campaigns. Prepare regular reports on performance metrics and suggest improvements.
Trend Analysis: Stay updated with the latest social media trends, tools, and best practices to ensure our platforms remain current and competitive.
Brand Advocacy: Ensure all content is consistent with our brand voice, style, and tone.
Crisis Management: Handle any social media crises professionally and promptly, maintaining the brand's reputation.
Requirements:
Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
Experience: 2+ years of proven experience in managing Facebook and Instagram accounts for a brand or business.
Skills:
Proficient in using social media management tools
Strong understanding of Facebook and Instagram algorithms, analytics, and ad platforms.
Excellent written and verbal communication skills.
Creative mindset with a keen eye for design and aesthetics.
Ability to multitask and manage multiple projects simultaneously.
Knowledge of basic graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
Personal Attributes:
Highly organized and detail-oriented.
Strong problem-solving skills.
Proactive and able to work independently as well as part of a team.
Passionate about social media and staying ahead of digital trends.
Benefits:
Professional development opportunities.
A collaborative and innovative work environment.
