BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry
To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!
British American Tobacco Romania has an exciting opportunity for an Area Insights & Foresights Senior Manager in Bucharest
We aim to stand for the voice of the consumer, of the market and of the future, to put insights into action, add value & objectivity to decision making and help Area & Market teams think ahead & solve problems before they happen.
Area Insights & Foresights Senior Manager builds the team, develops the plans and enhances the infrastructure that provide our business with best-in-class understanding, and timely, actionable and forward-looking insights.
Your key responsibilities will include:
- Define Market & Category Insights & Foresights priorities and design & implement the Annual I&F Plan
- Deliver regular Insights review with Cross-category, cross-market perspectives, based on macro indicators, market performance analysis, competitor intelligence, primary research projects, as well as global insights or external data.
- Identify growth opportunities for our business & brands, leveraging a wide range of research methodologies and tools
- Ensure that marketing strategy planning process, decision making and evaluation process are supported by solid data and Insights
- Ensure that all market and consumer KPIs are reported to wider organisation OTIF
- Develop an effective working relationship with key agency partners as well as with Internal teams: Category, Marketing Finance, Legal, Consumer Experience, Country Managers, Global Insights & Foresights teams to maximize actionability of insights team delivers
- Ensures team shares best practices and learnings within wider Insights & Foresights team
- Support team development with in-time and clear objectives setting and performance tracking, development plans in place and required trainings available for the team
- Actively participate in continuous learning and development activities to build and maintain expertise in Insights and Foresights methodologies and tools
What are we looking for?
- Graduate degree, with a preference for business, economics, sociology or STEM-fields
- Minimum 3 years’ experience in managing teams;
- Experience in leading Strategy & Insights delivery for Consumer centric multi-categories/ brands organisations;
- Cross functional marketing exposure in Proposition Development, Brand management and communication, Strategic planning & consumer product portfolio development;
- Commercial acumen & incisiveness to identify drivers of Category, Consumption & Brand performance;
- Strong communication skills (Oral & Visual Storytelling) and stakeholder management, driving transformation and change through others across a matrix organization and among diverse cultures;
- Strong analytical and critical thinking skills, with ability to synthesize actionable and forward-looking insights from research findings and other available information;
- MS Office (PPT, XLS), ideally you’d have some experience with Power BI;
- Proficiency in English.
What we offer you?
• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
WHY JOIN BAT?
We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions.
Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.
We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).
Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here.
If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.
