Digital Marketing Expert
PURPOSE OF THE POSITION:
At PMI, we’re totally transforming our business and building our future on smoke-free products with the power to improve the lives of a billion smokers worldwide.
This role will be part of the SFP Digital department, with the scope of supporting the Conventional Category marketing team in defining and implementing the digital activation strategy, including researching, planning, and closely collaborating with the SFP digital team to facilitate the transition from cigarettes to smoke-free alternatives.
If you are a passionate, data-driven, digital-savvy professional with an eye for stellar user experiences, pursue your ambitions and join us for a career-changing opportunity to reach your full potential.
KEY RESPONSIBILITIES:
- Conception, segmentation, agency follow-up, and optimisation of different digital marketing campaigns that support our pipeline creation efforts, drive consumers to our website, and keep them engaged.
- Lead the development of the digital strategy to continuously grow and activate our database with the ultimate goal of supporting brand equity for all assigned brands.
- Develop relevant digital campaigns and determine the best formats, messaging angles, and online channels for our different target audiences, in collaboration with digital agencies.
- Plan, execute, and measure different online experiments to improve the conversion rate of our digital campaigns and optimise the user experience.
- Work with external digital and creative agencies, providing proper and clear briefings, to develop mechanics and content for digital campaigns, as well as provide support in 3rd party technical integrations related to digital activation.
- Collaborate with the Conventional Category marketing team and the broader Digital team to ensure an effective deployment plan and execution for all digital initiatives.
- Bridge initiatives and monitor performance in switching adult smokers to smoke-free alternatives; work with the SFP Acquisition team to develop the most effective initiatives.
- Regularly measure and report on the performance of our digital campaigns as well as our website, and asses against goals taking business KPIs into account.
- Manage and report on all costs related to digital marketing activation initiatives.
- Stay up to date with latest digital marketing technologies and provide thought leadership and perspective for adoption where appropriate.
- Consider the role of digital in an omnichannel experience (online & offline). Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. This includes monitoring competition activities, conducting field visits to gather insights from offline experiences, and analysing research studies to evaluate initiatives and provide ongoing practical insight into opportunities.
REQUIREMENTS:
- Bachelor’s Degree or professional background in Marketing, Communication, Branding, Business or any other related field.
- Minimum of 3 years of solid work experience in digital marketing within an FMCG company in a corporate, global environment.
- Stellar analytics skills to understand campaign performance data and generate actionable insights for ways to improve future campaigns.
- Proven critical thinking, attention to detail, problem solving skills, and creativity.
- Excellent communication and interpersonal skills with the ability to work cross-functionally and collaboratively.
- Experience working in agile teams and processes.
- Very good command of English.
- Strong knowledge of all office software (Excel, PowerPoint, Word).
(2 years temporary contract with Randstad for Philip Morris)
